Daisy Choi

Day C

Designer

The Goldsmiths Company

ADDRESS :

Unit 24
Craft Central
33-35 St John's Square

Biography:

Daisy Choi is a solo jewellery artist designer-maker. Her company, 'DAY C', was set up in 2004 and has its studio in Clerkenwell, London.

Daisy's background in 2D and 3D design is reflected in her work, combining the two to create playful yet meaningful and functional jewellery. Her design ideas are inspired by everyday objects, and blend artistic expression with wearability.

Daisy’s work is based on the concept of ‘Wearing a Thought’. Her collections make imaginative use of precious materials such as gold, silver, gems and non-precious materials such as rubber and porcelain. Most popular among the current collections are ‘Best Before’ and ‘Diamond Temptation’.

‘Best Before’ is inspired by  everyday ‘Lion-marked’ fresh eggs. The egg is symbolic of life refreshed and reborn. The pieces combine silver, gold, porcelain, pearls and diamonds and include rings, earrings, necklaces, brooches and cuff links.

‘Diamond Temptation’ is a humorous and playful take on diamond accessories. It is a series of princess cut and emerald cut diamond-shaped silver, black rhodium plated silver and rose gold rings, earrings and necklaces. 

Currently, Day C jewellery is sold through major jewellery and design fairs, prominent galleries and museum shops, and individual shops in the UK and internationally.

Specialist Techniques:

Wax Carving
Mould making
Casting

Awards:

2011
Commended Award - QVC Fashion Jewellery Award. (Goldsmiths' Craftsmanship and Design Awards)

2010
Gold Award - Fashion Jewellery - Production. (Goldsmiths' Craftsmanship and Design Awards)

2005
Crafts Council Photostore Award - Chelsea Craft Fair, Crafts Council, London

Education:

2005-2006 - Jewellery course. Westminster Kingsway College, London
2003 - MA in Book Arts, Camberwell College of Arts, University of Arts, London, UK
1994 - BA (Hons) in 3D Design (product design) and Visual Communication Design, Middlesex University, London, UK
1990-1992 - Private tuitition with Goldsmith, Hong Kong

Public Collections:

International Private Collections.

Publications:

- THE JEWELLER magazine, Nov 2010 / UK
- ELLE magazine, March 2010 / UK
- GZ magazine, Sept 2010 / Germany
- CERAMIC JEWELLERY by Joy Bosworth / UK /   2010
- CONTEMPORARY JEWELLERY MAKING TECHNIQUES by Vannetta Seecherran/ UK / 2009
- THE INDEPENDENT- THE 50 BEST JEWELLERY / UK / 2008
- THE LUCKY MAGAZINE, April 2007 / USA
 


  • Daisy Choi

    Pearl Earrings

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  • Daisy Choi

    'Diamond Temptation' Rings

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  • Daisy Choi

    'Diamond Temptation' Rose Gold Necklace

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  • Daisy Choi

    'Diamond Temptation' Rose Gold Ring

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  • Daisy Choi

    'Best Before' Gold Egg Earrings

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  • Daisy Choi

    'Best Before' Big Egg Brooch

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  • Daisy Choi

    'Best Before' Silver Egg Brooch

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  • Daisy Choi

    'Best Before' Silver Egg Ring

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  • Daisy Choi

    'Best Before' Small Gold Egg Ring

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  • Daisy Choi

    'Best Before' Gold Egg Ring

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