Daisy Choi

Day C


The Goldsmiths Company


G.01, The Record Hall 16-16a Baldwin's Gardens London EC1N 7RJ


London-based contemporary fine jewellery brand ‘Day C’ was founded by Daisy Choi, a jewellery artist designer-maker, an Award Winning jeweller. Daisy’s design ideas are inspired by everyday objects and blend artistic expression with wearability. Her work is playful yet meaningful. Popular among current collections is ‘Pearl Wonder’. Expressing her passion for pearls, her work makes imaginative use of South Sea pearls, Tahitian pearls, Akoya pearls with gold, silver & diamonds. The form is simple, geomatic yet elegant and sophisticated. Daisy’s work is exhibited and sold in prestigious galleries and museums, jewellery and craft fairs, and select retail outlets in the UK and the US. These have included MAD, New York, SFMOMA, Harrods and Selfridges. It has been featured in the UK and international fashion and jewellery publications.

Specialist Techniques:

Traditional goldsmithing techniques. Expressing her passion for pearls, she loves to make jewellery with variety of good quality pearls, such as tahitian pearls and south sea pearls.


2015 Goldsmiths Craftsmanship & Design Awards Commended Award winner - Pearl Jewellery (2D) 2012 Goldsmiths Craftsmanship & Design Awards Silver Award winner - Fashion Jewellery (2D) Commended Award winner - Fine Jewellery (2D) Commended Award winner - Gallery Jewellery 2011Goldsmiths Craftsmanship & Design Awards - Commended Award - QVC Fashion Jewellery Award. 2010 Goldsmiths Craftsmanship & Design Awards - Gold Award - Fashion Jewellery - Production Jewellery. 2005Crafts Council Photostore Award - Chelsea Craft Fair, Crafts Council, London


2005-2006 - Jewellery course. Westminster Kingsway College, London 2003 - MA in Book Arts, Camberwell College of Arts, University of Arts, London, UK 1994 - BA (Hons) in 3D Design (product design) and Visual Communication Design, Middlesex University, London, UK 1990-1992 - Private tuitition with Goldsmith, Hong Kong

Public Collections:

International Private Collections.


Selected exhibitions/trade fairs: 'Goldsmiths' Company Pavilion' - 2012 and 2013. 'Desire' - Jewellery & Silversmithing Fair, London 2011- 2014, 2016,2017. ‘Inhorgenta’ Europe 2009', 2008' and 2007', Munich, Germany. 'Origin', London, UK - 2010, 2008, 2007and 2005. 'Rooms' - Jewellery Trade Fair, Japan, 2009. 'Sieraad' Jewellery Fair, Amsterdam, 2008. ‘NY NOW’ - New York, USA, 2015, 2014, 2013, 2012, 2008 and 2007. 'Kara', Jewellery Fair, Paris, France 2009. ’Jewellery Banquet' - Harrods, London, UK. Solo, 2006.


I LOOK Magazine, Beijing, China, 2013 Art Collection + Design magazine, Taiwan 2012 CBN Weekly magazine, Shanghai, China, 2012 THE JEWELLER magazine, Nov 2010, UK ELLE magazine, March 2010, UK GZ magazine, Sept 2010 / Germany CERAMIC JEWELLERY by Joy Bosworth, UK 2010 CONTEMPORARY JEWELLERY MAKING TECHNIQUES by Vannetta Seecherran UK 2009 THE INDEPENDENT- THE 50 BEST JEWELLERY, UK, 2008 THE LUCKY MAGAZINE, April 2007, USA 

  • Daisy Choi

    Rose gold brown diamond tahitian pearl earrings

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  • Daisy Choi

    'Best Before' Gold Egg Ring

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